Over Stampi

Structured marketing and sales launch + AI adoption in processes

Starting point

Over Stampi has been a leader for over 40 years in the manufacture of moulds for the footwear industry. Technologically up to date, but with a craftsmanship-oriented approach to sales and marketing processes. The starting point was one many B2B SMEs will recognise: sporadic content, technical and self-referential communication, marketing perceived as a burden rather than a lever. The recurring phrase was: 'we don't know what to post on LinkedIn, and when we do, we're not convinced by it'.

How do you build a marketing-sales function in a solid industrial company starting practically from scratch, without imposing processes that won't get adopted?

What we did together

The first step was a shift in perspective: identifying real buyer personas, listening to customer conversations, and re-reading the business from the buyer's point of view. With the buyer journey mapped, we worked on sustainable routines: sales team time management, healthy content habits, and evolution of sales materials. New presentations emerged, along with new ways of presenting the offer and clearer sales cycles. On the brand side, a new company video was produced that tells the story of the people, the history, and the know-how — in a technical sector, this was the element that allowed the brand to become more human. On the AI side, we worked pragmatically: HeyGen to 'clone' the owner and speak the language of foreign customers, ChatGPT to make presentations accessible that had previously been available only in English.

Frameworks, managed services and training involved

What changed

Content went from scarce to abundant. LinkedIn stopped being an obligation and became a working tool. New presentations arrived, along with more structured sales approaches and cycles under control. AI, embedded within a method, unlocked a long-standing barrier (language) without creating dependency on internal tinkerers.

Voices from the client

What makes this case interesting

Over Stampi demonstrates two things: that AI works when it solves a real problem (not simply because it's new), and that customer centricity is not a theoretical exercise — it's the way you decide what to produce, for whom, and why.